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Audience overlap

API + MCPNur Enterprise
POST/v3/site-explorer/traffic-audience-overlap

Requires the Traffic Analytics Enterprise add-on.

Anfrage-Body

selectarray<string>Required

A list of fields to return.

Example:["field_a","field_b"]
targetstring (url)Required

The target of the search: a domain or a URL.

modestring

The scope of the target.

Zulässige Werte:exactprefixdomainsubdomains
Default:subdomains
protocolstring

The protocol of your target.

Zulässige Werte:bothhttphttps
Default:both
countrystring

Only the visitors from this country, as a two-letter country code (ISO 3166-1 alpha-2): the target's visitors, their visits to the other websites and the average visitor. Every country when absent.

date_fromstring (date)

The first day of the period in YYYY-MM-DD format (UTC). The period defaults to the last 30 days with estimates and is clamped to the days with estimates. Must not be after date_to.

date_tostring (date)

The last day of the period in YYYY-MM-DD format (UTC).

sitesarray<string (url)>

Websites (whole domains, up to 25) to compare with the target's audience instead of the ranked list, in this order; where and limit do not apply to them. Those on the target's own root domain, and those too few of the target's visitors visited for the overlap to be estimated, are left out.

Default:[]
whereobject

where bounds the ranked websites by their metrics before limit; without it the ranking is unfiltered, where the report hides related and utility websites by default (shared_audience lte 60 and search_share gte 1.5). It does not apply to sites.

limitinteger

The number of rows to return (1 to 100).

Min:1Max:100
Default:100
outputstring

The output format.

Zulässige Werte:jsonphp

Antworten

websitesarray<object>
affinitynumber (float)

How much more likely the target's visitors are to visit the website than the average visitor: the website's share of the target's visitors over its share of all visitors. Above 1 for the ranked websites.

bounce_ratenumber (float)

The estimated share of the visits that viewed a single page, as a percent.

drnumber (float)

The Domain Rating of the website, on a 100-point scale.

organic_trafficinteger

The estimated monthly organic search traffic of the website or page.

pages_per_visitnumber (float)

The estimated number of page views per visit.

search_sharenumber (float)

The share of the website's visits that came from search (organic and shopping, not paid), as a percent.

sharenumber (float)

The share of the target's visitors who also visited the website, as a percent.

shared_visitorsinteger

The estimated number of unique visitors of both the target and the website in the period, never more than either website's visitors.

traffic_mixarray<object> or null

The website's traffic mix: the share of its visits by acquisition channel, largest first, every channel with visits. Visits from the website's own pages are not counted; with country, only the visits from that country. Null when too few of the website's visitors are known to estimate it.

channelstring

The acquisition channel: search is organic search and organic shopping, referral includes affiliates, email includes newsletters, ai is AI assistants and AI search, paid is every kind of advertising, other is anything else (SMS, push notifications, audio...).

Zulässige Werte:directsearchreferralsocialemailaipaidother
sharenumber (float)

The share of the website's visits that came through the channel, as a percent.

visit_durationinteger

The estimated average visit duration, in seconds. Visits of a single page, whose length is unknown, are left out.

visitorsinteger

The estimated number of unique visitors of the website in the period, each counted once however many days they visited.

visitors_fromobject or null

Where the website's visitors come from: the share of its visitors by country, by UN M49 subregion and by continent, largest first, over every country. Only the places with enough visitors to show are listed: what their shares leave of 100 is the visitors from everywhere else. Null when too few of the website's visitors are known to estimate it. Not available with country.

countriesarray<object>

The shares by country, largest first.

placestring

The place: a two-letter country code (ISO 3166-1 alpha-2) in countries, a UN M49 subregion name in subregions, a continent name in continents.

sharenumber (float)

The share of the website's visitors who are from the place, as a percent.

subregionsarray<object>

The shares by UN M49 subregion, largest first.

placestring

The place: a two-letter country code (ISO 3166-1 alpha-2) in countries, a UN M49 subregion name in subregions, a continent name in continents.

sharenumber (float)

The share of the website's visitors who are from the place, as a percent.

continentsarray<object>

The shares by continent, largest first.

placestring

The place: a two-letter country code (ISO 3166-1 alpha-2) in countries, a UN M49 subregion name in subregions, a continent name in continents.

sharenumber (float)

The share of the website's visitors who are from the place, as a percent.

websitestring

The website, as the host most of its visitors visit without www., or as given in sites.