| Report type | Field group | Name | Used with date range | From Keywords Explorer | Description |
|---|---|---|---|---|---|
Competitors stats | Competitors stats | Competitor | |||
Competitors stats | Competitors stats | Country code | Code of a country that a given keyword is being tracked in. | ||
Competitors stats | Competitors stats | Is your website | Whether the metrics shown are for your target website. | ||
Competitors stats | Competitors stats | Keyword | |||
Competitors stats | Competitors stats | Keyword Difficulty | Keyword Difficulty estimates how hard it will be to rank in the top 10 organic search results for a given keyword in a given country. It's calculated by taking a weighted average of the number of linking domains to the current top-ranking pages. The result is then plotted on a logarithmic scale from 0 to 100 (low difficulty to high). | ||
Competitors stats | Competitors stats | Language | |||
Competitors stats | Competitors stats | Last updated | The date when we last checked search engine results for a keyword. | ||
Competitors stats | Competitors stats | Location | Shows a particular location (country, state/province, or city) that a given keyword is being tracked in. | ||
Competitors stats | Competitors stats | Position | Shows the position (ranking) that a target website or URL holds in organic search results for a keyword. | ||
Competitors stats | Competitors stats | Position prev. | |||
Competitors stats | Competitors stats | Tags | |||
Competitors stats | Competitors stats | Traffic | This metric estimates the monthly search traffic to the web page from the tracked keyword. | ||
Competitors stats | Competitors stats | Traffic prev. | |||
Competitors stats | Competitors stats | Volume | Search Volume represents the average monthly number of searches for the target keyword in the selected country. | ||
Volume per country | Volume per country | Country | |||
Volume per country | Volume per country | Country code | |||
Volume per country | Volume per country | Volume | |||
Volume history | Volume history | Date | |||
Volume history | Volume history | Volume | |||
Overview stats | Overview stats | Clicks | Clicks metric refers to the average monthly number of clicks on the search results that people make while searching for the target keyword. Some searches generate clicks on multiple results, while others might not end in any clicks at all. | ||
Overview stats | Overview stats | Clicks distribution: No clicks | Percentage of searches without clicks on the search results. | ||
Overview stats | Overview stats | Clicks distribution: Organic only | Percentage of searches with clicks on the organic search results only. | ||
Overview stats | Overview stats | Clicks distribution: Paid and organic | Percentage of searches with clicks on both the paid and organic search results. | ||
Overview stats | Overview stats | Clicks distribution: Paid only | Percentage of searches with clicks on the paid search results only. | ||
Overview stats | Overview stats | Clicks per search | Clicks per search (or CPS) is the ratio of Clicks to Keyword search volume. It shows how many different search results get clicked, on average, when people search for the target keyword in a given country. | ||
Overview stats | Overview stats | Cost per click | Cost per click shows the average price that advertisers pay for each ad click in paid search results for a keyword. | ||
Overview stats | Overview stats | Country code | Code of a country that a given keyword is being tracked in. | ||
Overview stats | Overview stats | First seen | The date we first found a keyword and added it to our index. | ||
Overview stats | Overview stats | Global volume | Global search volume shows how many times per month, on average, people search for the target keyword across all countries in our database. | ||
Overview stats | Overview stats | Keyword | |||
Overview stats | Overview stats | Keyword Difficulty | Keyword Difficulty estimates how hard it will be to rank in the top 10 organic search results for a given keyword in a given country. It's calculated by taking a weighted average of the number of linking domains to the current top-ranking pages. The result is then plotted on a logarithmic scale from 0 to 100 (low difficulty to high). | ||
Overview stats | Overview stats | Language | |||
Overview stats | Overview stats | Last updated | The date when we last checked search engine results for a keyword. | ||
Overview stats | Overview stats | Location | Shows a particular location (country, state/province, or city) that a given keyword is being tracked in. | ||
Overview stats | Overview stats | Parent Topic | Parent Topic determines if you can rank for your target keyword while targeting a more general topic on your page instead. To identify the Parent Topic, we take the #1 ranking page for your keyword and find the keyword responsible for sending the most traffic to that page. | ||
Overview stats | Overview stats | Parent Topic volume | |||
Overview stats | Overview stats | Position | Shows the position (ranking) that a target website or URL holds in organic search results for a keyword. | ||
Overview stats | Overview stats | Position prev. | |||
Overview stats | Overview stats | Return rate | How often the same person searches for a keyword over a 30-day period. This is a relative rather than exact value and should only be considered when comparing keywords. | ||
Overview stats | Overview stats | SERP features | Shows all SERP features present in search results for a given keyword (if any). | ||
Overview stats | Overview stats | SERP features: Lost | Shows SERP features a target website lost over the selected time period. | ||
Overview stats | Overview stats | SERP features: New | Shows SERP features a target website obtained over the selected time period. | ||
Overview stats | Overview stats | SERP features: You rank | Shows SERP features a target website/URL ranks in. | ||
Overview stats | Overview stats | Tags | |||
Overview stats | Overview stats | Traffic | This metric estimates the monthly search traffic to the web page from the tracked keyword. | ||
Overview stats | Overview stats | Traffic Potential | Traffic Potential shows the sum of organic traffic that the #1 ranking page for your target keyword receives from all the keywords that it ranks for. Values are cached and might differ slightly between reports. | ||
Overview stats | Overview stats | Traffic prev. | |||
Overview stats | Overview stats | URL | The URL of a target website that ranks in organic search results for a given keyword. | ||
Overview stats | Overview stats | Volume | Search Volume represents the average monthly number of searches for the target keyword in the selected country. | ||
Overview tags | Overview tags | Average position | The average ranking position across all keywords with a given tag. Keywords that are out of top100 search results are not included in the calculation. | ||
Overview tags | Overview tags | Average position prev. | |||
Overview tags | Overview tags | Keywords | Shows the total number of keywords with a given tag. | ||
Overview tags | Overview tags | Keywords: You rank | Shows the number of keywords with a given tag that rank in top100 search results. | ||
Overview tags | Overview tags | Keywords: You rank prev. | |||
Overview tags | Overview tags | Pages | |||
Overview tags | Overview tags | Positions | Shows total keywords per ranking group. | ||
Overview tags | Overview tags | Positions prev. | |||
Overview tags | Overview tags | Positions ranking group | |||
Overview tags | Overview tags | SERP features | Shows the total number of SERP features presented in search results for keywords with a given tag. | ||
Overview tags | Overview tags | SERP features prev. | |||
Overview tags | Overview tags | SERP features: You rank | Shows the number of SERP features that you rank in for keywords with a given tag. | ||
Overview tags | Overview tags | SERP features: You rank prev. | |||
Overview tags | Overview tags | Tag | |||
Overview tags | Overview tags | Traffic | Our estimate of monthly organic search traffic generated to a target website/URL by keywords with a given tag. | ||
Overview tags | Overview tags | Traffic prev. | |||
Overview tags | Overview tags | Visibility | This metric shows what percentage of all clicks for the tracked keywords land on your website. | ||
Overview tags | Overview tags | Visibility prev. | |||
Competitors tags | Competitors tags | Competitor | |||
Competitors tags | Competitors tags | Is your website | Whether the metrics shown are for your target website. | ||
Competitors tags | Competitors tags | Keywords | Shows the total number of keywords with a given tag. | ||
Competitors tags | Competitors tags | Tag | |||
Competitors tags | Competitors tags | Traffic | Our estimate of monthly organic search traffic generated to a target website/URL by keywords with a given tag. | ||
Competitors tags | Competitors tags | Traffic prev. | |||
Competitors tags | Competitors tags | Visibility | This metric shows what percentage of all clicks for the tracked keywords land on your website. | ||
Competitors tags | Competitors tags | Visibility prev. | |||
Competitors history | Competitors history | Average position | The average ranking position across all keywords with position from 1 to 100 in your project in your selected date range. | ||
Competitors history | Competitors history | Competitor | |||
Competitors history | Competitors history | Date | |||
Competitors history | Competitors history | Is your website | Whether the metrics shown are for your target website. | ||
Competitors history | Competitors history | Positions | Shows total keywords per ranking group. | ||
Competitors history | Competitors history | Positions ranking group | |||
Competitors history | Competitors history | SERP feature type | |||
Competitors history | Competitors history | SERP features | Shows the number of SERP features that a target website or URL rank in. | ||
Competitors history | Competitors history | Traffic | Our estimate of organic search traffic coming to a target website or URL. We calculate it based on monthly search volumes of keywords and website (URL) positions in search results for these keywords. | ||
Competitors history | Competitors history | Visibility | This metric shows what percentage of all clicks for the tracked keywords land on a target website. | ||
Competitors traffic share | Competitors traffic share | Domain | |||
Competitors traffic share | Competitors traffic share | URL | |||
Competitors traffic share | Competitors traffic share | Traffic | Our estimate of monthly organic search traffic generated to a target website/URL by your tracked keywords. | ||
Competitors traffic share | Competitors traffic share | Is your website | Whether the metrics shown are for your target website. | ||
Competitors traffic share | Competitors traffic share | Keywords | Shows the number of tracked keywords that a given domain or URL is ranking for in organic search. | ||
Competitors traffic share | Competitors traffic share | Pages | Shows the number of URLs for a given domain that rank in organic search for the tracked keywords. |